The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships

The world has experienced dramatic changes in the way business is conducted and also in the way information on a particular event, occurrence or product is disseminated. The world has also experienced great technological advancements that have given people easy accessibility to information on almost everything that a person may be interested in (Waters, Tindall and Morton 2010).Advertising We will write a custom essay sample on The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships specifically for you for only $16.05 $11/page Learn More This, together with the dynamic force of change that constantly face business world, has led to the need for a new approach in the way a business entity carries out its activities in order to have a successful sales campaign for its products. One way that businesses have responded to the changes in the business world is through the increase in public relati on activities which aim at promoting the products to the target markets by engaging in what is valued by the target customers. In public relations, a business aims to achieve the objective of creating a positive relationship between its customers, the product and the organisation itself through various means of communication (Strà ¶mbà ¤ck, Mitrook and Kiousis 2010). It is also aimed at creating a good image for the organisation, managing any crisis that may face a company or its product and also creating goodwill in the eye of the general public. A business can also create an exchange system between business partners and itself with the aim of achieving mutual benefit for both sides of the bargain. This is referred to as the relationship marketing and is aimed at achieving the objective of creating customer loyalty for products offered by the company, interaction between the company and the market it serves, and the retention of the market share commanded by the company (Botan an d Taylor 2004). This objective is achievable through the provision of relevant information to the customers on the products offered by the company and support information about the right usage of such products. This has the ability to create a pool of repeat customers, who are willing to see the success of the company through the provision of relevant information on market needs and referrals. PR as a corporate activity has been impacted heavily by the advancement of technology. With computer terminals having the ability to receive information, edit such information and also to send information, a new approach to PR activities is inevitable. Matters have been complicated by the fact that information on various activities, products, and the industry in general is now available in the data banks over the internet (Grunig 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advancement o f technology especially in the communication sector has also affected the way of life of societies besides creating a new pool of opportunities for business organisations. One of the opportunities presented to PR activities is the ability to produce personalized information that target a specific market niche. Feedback from the market is now possible and the assessment of the effectiveness of the public relations activities is now possible. Various theories have been proposed to explain public relations. One of such theories is the symmetrical approach which employs the concept of four models. According to this approach, the main objective of the public relations is to champion the interest of the organisation that sponsors public relation activities. This is in contrast with the asymmetrical model proposed early which view public relations as a concept aimed at promoting the interests of both the organisation and the general public. The views of the symmetric approach are considere d not only unrealistic, but also idealistic since by hiring public relation experts, a company aims at the promotion of its interests rather than trying to promote the impression of a perfect organisation in order to win the interest of the stakeholders outside the organisation, who may have different views other than those held by the organisation. Public relations are considered to be based on ethics (Health 2006). However, the question of justification of ethics in term of monetary returns to the organisation arises. Another school of thought that has been advanced to conceptualise public relations is the rhetoric theory. The theory gives rhetoric dialogue as the process through which influence and conclusions can be found. According to Hung (2009), this can be achieved in two ways; one of the ways involves engagement of groups in exchange of statements and counter statements on the products offered, public policies and the services with a view of assessing the way each group vie w values and realities. In this dialogue, the PR professionals and the clients engage in persuasive discourse (Roper, 2005). Rhetoric theory on public relations and the symmetric theory agree on the fact that ethics should be practiced on a level ground. It also supports the views of the asymmetric theory on the assertion of the idea that public policies and ideas should stand in the market place on their own based on merit. However, this view by the proponents’ rhetoric approach is criticized by public relation critics who argue that the rationale proposed by the rhetoric theory fails to make public relations more ethical, unless there is equal distribution of resources to the involved public.Advertising We will write a custom essay sample on The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships specifically for you for only $16.05 $11/page Learn More The relational approach to pu blic relations also tries to explain the roles of the public relations to the organisation (Li and Bernoff 2008). This approach takes an organisation and the society at large into perspective and successfully gives the true meaning to public relations. This theory takes into account the relationship that exists between organisations that fund the public relations activities, and the public through which an organisation intends to promote its products, in which openness, efficiency, cooperation, commitment and credibility are enhanced (Sweetser and Metzgar 2007). This approach fails to compare with the other two in as much as the main aspect on the nature of the relationship is concerned. In this case, the relationship in most cases may not be symmetrical. The management of relationship is considered instrumental rather than an approach towards public relations activity. It is considered to be the advancement of goodwill in public relations. Wimbledon Championship draws great interes t in the sporting world. The event which was staged in 2011 was considered to be of great importance given the fact that it was the culmination of the improvement of the Wimbledon tennis lawn which had started back in 1993. This international sporting event has a rich history that dates back in 1977. The first event featured the England tennis croquet club which was started in Wimbledon as a private organisation back in 1865. Initially, the event featured participants from England, but later became an international event attracting participants from as far as the United States of America. The interest to participate in this event in 1954 was boosted by the advancement of air travel technology which made it easier for the international players to participate in the event easily. However the participation remained closed to most countries until 1968 when it was opened for different categories of international players. The reason why the lawn tennis club was closed down for major impro vement was to improve future participation and to reach the standards recommended by the international sports organisations. The 2011 event also involved commemoration of 125 years since the inception of the event. The Wimbledon championship had various stakeholders that included the tennis club members, volunteers, management, press and the tennis club staffs. On the other hand, the event attracted external stakeholders that included international players, federations, general public and spectators from all over the world.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The analysis of the strategies employed by the internal stakeholders reveals a number of important factors. First, there was the formulation of objectives which aimed at keeping these stakeholders focused on the work. This enabled the staffs to concentrate on the goals that had been set for them. There was the establishment of three types of professional programs for the purpose of development by the organisation management for staff members, management and other participants in the preparation of the event (Hallahan 2009). The aim of this development was to create enthusiasm among all internal stakeholders on what they were doing. Some programs introduced were web site based, while others were offered offline and also through seminars and conferences on development. Another key management tool employed by the Wimbledon championship management committee involved the rounding of employees in all departments involved in the preparation of the Wimbledon event (Kim, 2011). There were in teractions between managers and employees, as well as participants and volunteers in the course of execution of work or through informal meetings where small groups of employees would be invited to attend. The aim of this was to improve the relationship that existed between management, employees and volunteers. It also helped to improve the process through which information flowed and ideas exchanged among all internal stakeholders. There was also employment of appreciation and recognition strategy which involved implementation of feasible ideas suggested by the stakeholders. These stakeholders would be recognized and then appreciated in ways that encouraged further participation by all members (Lawson, 2006). The recognitions would mainly be done in meetings or on a one-on-one basis. There was also the creation of a balance between personal life and the work life which allowed members to take part in events such as charity work, physical exercises and voluntary activities in the co mmunity. The organizers of the Wimbledon championship relied on the web site to disseminate information on the progress of the event to the interested parties outside the organisation (Kirby and Marsden, 2005). This web site gave schedules of events that made up the tournament, posted results of completed events and also provided any other information considered important for the success of the event. There was also the establishment of the media room manned by the public relations officers in the organisation. The purpose of this media room was to keep the general public updated on the events that took place in the championship. The messages relayed by the public relations department to the media were always in consistence with the information that was displayed by the organisation on its website. The public was invited to comment on various issues by leaving their comments on the organisation’s website. The organisers of the event also employed press releases to communicate to external stakeholders in order to supplement the online media (Harrison, 2000). Due to the nature of participation which involved international players, the organizers allowed major broadcasters across the globe to air this event. This served as a public relations activity that was aimed at creating a positive image for the event before the eyes of the public. There was also development of documentaries that highlighted important issues about the championship which included the history of the tournament. The Wimbledon event organizers also tried to create positive public relations in the society by engaging in community services and other support activities. Various donations were made to the society by the event organizers with the aim of improving community welfare. A portion of returns from this event was also ploughed back to the society in the form of contribution towards a good course such the sponsorship of junior tennis tournament. The organizers also contributed towards the establishment of the education museum to be used for leisure purposes by students. The event was successful through the employment of both the public relations and the relationship marketing. Through their public relations activities, they were able to win a positive image and generate a high income (Halligan and Shah, 2010). Here, the relationship between the organisation and the public had beneficial outcomes. The event was able to collect high returns and the society was able to benefit from various development projects initiated by the organisation. Reference List Botan, C., H. Taylor, M. 2004. ‘Public Relations: State of the Field’, Journal of Communication. Vol 54 No. 4. Pp 645-661. Grunig, J., E. 2006. ‘Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function’, Journal of Public Relations Research. Vol 18 No. 2.Pp 151-176. Hallahan, K. 2009. ‘Seven Models of Framing: Implications for Public Relations ’. Journal of Public Relations Research Vol. 11, no. 3, 1999 pages 205-242. Routledge Halligan, B., Shah, D. 2010. Inbound Marketing, get found using Google, social media and blogs. Wiley Sons, Inc, New York. Harrison, S. 2000. Public Relations: an Introduction, 2nd Edition, Thomson: London. Health, R., L. 2006. ‘Onward Into More Fog: Thoughts on Public Relations’ Research Directions’, Journal of Public Relations Research. Vol 18 No 2.Pp 93-114. Hung, C., F. 2009. ‘Exploring Types of Organization–Public Relationships and Their Implications for Relationship Management in Public Relations’, Journal of Public Relations Research. Vol. 17 No. 4.Pp 393-426. Kim, S. 2011. Transferring Effects of CSR Strategy on Consumer Responses: The Synergistic Model of Corporate Communication Strategy. Journal of Public Relations Research. Vol. 23, no. 2, pp. 245-297. Routledge, London. Kirby, J. and Marsden, K. 2005. Connected Marketing. Butterworth-Heine mann, New York. Lawson, R. 2006. The PR buzz factor: how using public relations can boost your business, Kogan Page, London. Li, C. Bernoff, J. 2008. Groundswell, winning in a world transformed by social technologies. Harvard Business Press: London. Roper, J. 2005. ‘Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony?’ Journal of Public Relations Research.Vol 17 No. 1.Pp69-86. Strà ¶mbà ¤ck, J., Mitrook, M., A. Kiousis, S. 2010. ‘Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing’. Journal of Political Marketing. Vol 9, No. 1-2, 2010 pages 73-92. Sweetser, K., D. Metzgar, E. 2007.‘Communicating during crisis: Use of blogs as a relationship management tool’, Public Relations Review.Vol 33 No. 3.Pp 340-342. Waters, D., R.,Tindall, T., J. . Morton, T., S. 2010. ‘Media Catching and the Journalist–Public Relations Practitioner Relationship: How Social Media a re Changing the Practice of Media Relations’. Journal of Public Relations Research. Vol 22, no.3, pp. 245-267. 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Cultural Factors Considered By International Marketing Cultural Studies Essay A good basic definition of concept of culture is that it is a set of traditional beliefs and values that are transmitted and shared in a given society. Culture is also the total way of life and thinking pattern that passed from generation to generation. Culture means many things to many people because the concept encompasses norms, values, customs, art and mores. Usunier and Lee(2009)suggests that this emphasis on world markets is often viewed as cross-border extensions of American marketing thought, ignoring people, languages, culture and advocating uniformity. According to Linton (1945), culture is the sum total of several attributes such as knowledge, attitudes, and habitual behavior patterns shared and transmitted by the members of a particular society. 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For example, Japanese are proud of their culture and economic achievements and prefer to buy Japanese goods. On the other hand, the words Made in America marked on a product communicate quality and sophistication to people in many developing countries. The concept of what is right and wrong is based on culture. To he straight forward and honest are considered morally right in the US even though the feelings of the people are hurt. In Latin cultures, however, people avoid direct statements that would embarrass or would make others uncomfortable. Thus, even if a Latin businessman does not mean to do business, he would appear to have intention to do so. In an empirical study of French, American and Germany managers, substantial differences were noted on ethical issues. On an issue, that may benefit the firm at the expense of the environment, the French and German managers would more likely side with their employers and participate in what they perceive as a relatively minor infraction of environmental law. The American managers were less likely to approve a production run which would result in air pollution. Japanese are also very particular on the maintenance of environmental balance in their work ethics during the production of goods. Multinational corporations operate in different host countries around the world and in doing so have to deal with a wide variety of political, economical, geographical, technological and marketing situations. Moreover, each host country has its own society and culture which is different in many important ways from almost every other society or culture, although there are some commonalties. 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In international business, attitudes towards time are displayed in behaviour regarding punctuality, responses to business communication, responses to deadlines, and the amounts of time that are spent waiting in an outer office for an appointment. Attitudes towards work and leisure: Most people in the industrial society work many more hours than is necessary to satisfy their basic needs for food, clothing, and shelter. Their attitudes towards work and leisure are indicative of their views towards wealth and material gains. These attitudes affect the types, qualities and numbers of individuals who pursue entrepreneurial and management careers as well. Many industrial psychologists have conducted research in this area to determine what motivates people to work more than is necessary to provide for their basic needs. One explanation is the Protestant ethic which has its basis in the reformation, when work was viewed as a means of salvation and people preferred to transform productivity gains into additional output rather than additional leisure. Europeans and Americans are typically considered to adhere to this work ethic because they generally view work as a moral virtue and look unfavourably in the idle. Attitudes towards achievement: Cultural differences in the general attitudes towards work are also accompanied by significant national differences in achievement motivation. In some cultures, particularly those with high stratified and hierarchical societies, there is tendency to avoid personal responsibility and to work according to precise instructions received from supervisors that are followed by the latter. In many societies, especially where social security is low and jobs are prized, there is a tendency to avoid taking risks and little innovation in work or production processes. In such cultures, the prospects of higher achievement is not considered attractive enough to warrant taking avoidable risks. In many industrial societies, however, attitudes towards personal achievements are different. Personal responsibility and the ability to take risks for potential gain are considered valuable instruments in achieving higher goals. In fact, in many cultures the societal pressure on achievement -5 so intense that individuals are automatically driven towards attempting ambitious The types of attitudes among workers and managers often influence the types of management that has to be utilised to achieve corporate goals. In a culture that emphasises risk taking, greater responsibility, and individual decision making  « decentralised management system would be more appropriate. In a culture, where there is a tendency to put in only adequate amounts of work where achievement is not a valued attribute in a person, the company will follow a more centralisee management system with only limited delegation of decision-making authority. Attitudes towards change. The international manager must understand what aspects of a culture will resist change and how the areas of resistance differ among cultures, how the process of change takes place in different cultures and how long :: will take to implement change. There are two conflicting forces within a culture! regarding change. People attempt to protect and preserve a culture with an elaborate set of sanctions and laws on vogue against those who deviate from norms. Wher. differences are seen, they are perceived as, my method is right and other methods must be wrong. The contradictory force is one in which the public is aware that the cultural environment is continuously changing and that a culture must change in order to ensure its own continuity. In fact, in order to balance these attitudes, the manager must remember that a closer new idea can be related to a traditional one whed illustrating its relative advantage, the greater the acceptance of that new concept Usually, cultures with centuries old traditions that have remained closed to outside influences are more resistant to change than other cultures. The level of education in a society and the exposure of its people to the knowledge and experience of other cultures is an extremely important determinant of its attitude towards change. Attitude towards job. The type of job that is considered most desirable or prestigious varies greatly according to different cultures. Thus, while the medicinal and legal professions are considered extremely prestigious in the United States, civil service is considered most prestigious occupation in several developing countries including India. References Morgan, A., 1998, Copycat TV: Globalisation, program formats and cultural identity, Luton, England, University of Luton Press. Tylor Edward B., 2002, Primitive Culture in: Lambek Michael (ed.): A Reader in the Anthropology of Religion, Malden/Ma./USA Oxford/UK, pp. 21-34 Linton, Ralph 1945, The cultural background of personality. New York, Appleton-Century Philip R. Cateora, John L. Graham, 2007, International Marketing, 13th Edition, McGraw-Hills. Jean-Claude Usunier and Julie Anne Lee, 2009, Marketing Across Cultures, 5th edition, Prentice Hall. Latha Nair, 1999, Personnel Management, Himalaya publishing house. Dr. K. Aswathappa, Personnel Management and Industrial Relations, Himalaya publishing house. Svend Hollenses, A global Marketing decision oriented Approach, 3rd Edition. Stonehouse, G, Campbell, D, Hamill, J, Purdie, T, 2004, Global and transnationl business, 2nd Edition, John wiley and sons, west Sussex. Palmer, A, 2007, Introduction to marketing, Oxford university press, Newdelhi. (b) Cateora and Ghauri (2006) state that for the inexperienced marketer, the similar but different aspect of culture creates an illusion of similarity that usually does not exist. What do they mean by this statement? Explain and give specific examples to illustrate the points made. (50% of marks for this assignment) Consumption patterns, living styles and the priority of needs of the human beings play important roles on the culture. This in other words means that culture prescribes the manner in which people satisfy their desires/needs. Consumption of certain food gives a good example of how it influences the culture. Americans, Europeans and Arabians consume beef whereas Thais, Chinese and the majority of Indians do not consume beef at all believing that it is improper to eat cattle that work on farms, thus helping to provide food such as rice and vegetables. In Japan, the per capita annual consumption of beef has increased to 11 Lbs. which is very small compared to the 100 Lbs. per capita consumed in the US and Argentina. The Japanese eat uncooked sea food and the Iraqis eat dried, salted locust as snacks while drinking. The French eat snails. Americans and Europeans use honey (Bee expectorate or bee spit) and blue cheese or Roquefort salad dressing which is made with strong cheese with bluish mould. It has been seen that no society has a monopoly on their unusual eating habits when comparisons are made among various societies. Food preparation methods are also dictated by cultural preferences. Asian consumer prefers chicken broiled or boiled rather than fried. Consequently, the Chinese found that the Americans fried chicken style is foreign and distasteful. The culture not only dictates the type of food to be consumed but also it affects what should not be purchased. For example, Muslims do not purchase chicken unless it is hallaled and like Jews no consumption of pork is allowed. They also do not use alcoholic beverages, a habit which is shared by some of the Protestants. Moussy a non-alcoholic beer from Switzerland is a product that was manufactured for the consumption of Muslims being a non-alcoholic beverage. Life-style of individuals in every country has its own cultural influence. For example, in India majority of male and female wear dhoties/saris/lungis whereas in Pakistan they wear Salwar Kameez. In the western countries the dress code for men is suit with headgear as hat and for ladies it is skirt and blouse whereas in India the headgear is mostly turban. This life-style basically depends upon the weather conditions of the country. The priority of needs from one country to another also varies. For example, the westerners are effluent and buy their imported clothes in large quantities. In the developing countries the needs of individuals are meager. Hence most of the men and women are dressed in the minimum. Beside consumption habits, the thinking processes are also affected by culture. It has been observed that when the individuals travel overseas, it is virtually impossible for a person to observe foreign cultures without making reference, perhaps unconsciously, back to personal cultural values. This phenomenon is known as self reliance criterion (SRC). It is because of the effect of SRC the individual remains bound by his or her cultural assumptions. It is, therefore, necessary for the foreign traveller to recognise how the perception of overseas events can be distorted by the effect of SRC. The best example of SRC is the behaviour of the individuals treating their animals which reflects their thinking processes. Americans and Europeans usually treat dogs and cats as family members addressing the animals affectionately and even allowing them to sleep on their beds. Arabs view dogs as filthy animals. Some in the Far Eas: like Korea and Thailand, go as far as cooking and eating dogs. Hindus in contrast revere cows and are surprised as to how the westerners and the Muslims eat beef, that also in large quantity. The efforts of the international marketing man should be to reduce SRC effect on the individuals. The presence of SRC, if not controlled, can invalidate the results of the research study. Lee suggests a multi-step approach to remove the undue influence of SRC. Firstly the problem should be defined in terms of the culture of the researchers home country. Secondly, the same problem is defined again except that it is defined in terms of the cultural norms of the host country. Thirdly, a comparison is made of two cultural composites. Any difference between the composites indicates the existence of SRC. Although African, Arab and Asian business methods have endured for centuries, most American firms react to those methods in ethnocentric terms and prefer to conduct business along the familiar western lines. Project Heads launching a venture in less developed countries should consider the following guidelines: Resist the tendency to conduct business immediately on landing. Resist the tendency to conduct business at all times. Consider doing favour as a business tool to generate allies. Contact, cultivate and conduct field work among at least one sample clientele to serve as an initial testing centre for the firms product. Introduce the product line into the sample group by local forms of cause related marketing. Extend product acceptance beyond the sample clientele into related segments. An awareness of the influence of the SRCs is valuable because such awareness can help a manager to prevent a transfer of personal cultural norms on a wholesale basis to an overseas market. This awareness should make the manager more customer oriented and the marketing strategy thus developed will reflect through market needs. A country may be classified as a high context culture or low context culture. The context of culture is either high or low in terms of in depth background information. North America and North Europe are examples of low context cultures. In these types of societies messages are explicit and clear in the sense that actual words are used to convey the main part of information in communication. What is important is what is said, not how it is said and not the environment within which it is said. Japan, France, Spain, Italy, some countries of Asia like India, Africa (South Africa) and the Middle East Arabian nations are High-Context Cultures. In such countries the communication may be indirect and the expressive manner in which the message is delivered becomes critical because the verbal part does not carry most of the information. The context of communication is high because it includes a great deal of additional information such as message senders values, position, background and associations in the society. Ones individual environment such as physical setting and social circumstances determine what one says and how it is interpreted by others. This type of communication emphasises ones character and words as determinants of ones integrity making it possible for business persons to come to terms without detailed legal work. A common advertising method used by American advertisers is to present a TV commercial as an illustrated lecture. In this low context method, a product is discussed in the absence of its natural setting. Such a message is not easily understood in high context cultures because of the omission of the essential contextual details. In one of the studies, carried out by researchers they tested six European commercials on five cultural groups ranging from the high context Asian group to the low context Swedish group and the evidence supported Wells proposition. Compared to a low context culture, high context cultures perceive non-verbal communication elements as being more informative.

Who Really Has the Power? Essay examples -- Political Science

The strongest branch of government is the Executive branch because it holds the most influential power of the "Three" (being the Executive, the Legislative, and the judicial branch) as well as many other "informal powers". Though the strengths of each branch of government were meant to maintain equality in the government, due to informal powers, the executive branch can override a veto from either branch. In addition, the president, who is a part of the executive branch, is more or less the face of the country, therefore the president is able gain popularity among the citizens of the United States as well as major businesses, who have the power to vote and sponsor their appointed leader ( i.e. the president). Each branch of government has a specific role: the Legislative branch is in charge of creating laws, the Executive branch has the power to enforce these laws as well as promote and develop policy, and the judicial branch is responsible for interpreting these laws. Each branch was also created to keep the other in check; this system was called "checks and balances", which worked in various ways (Remy p65). One way being that the president can veto or reject the legislation of a law. Though in some cases Congress can override a presidential veto through a two-third's vote between both houses of legislation in conjunction with approving appointed judges. The judicial branch also holds a balance between the other branches with the power to bind congress and the president with judicial review. An example of judicial review would be the case of Brown v. Board of Education. During this case the "separate but equal" doctrine was repealed because it was considered a violation of the fourtee nth amendment and thus, unconstitutional (... ...one else. The laws created need to be enforced and interpreted, without them the basis of America would be gone due to lack of proper law. Congress a controls taxes as well, which is connected to everyone in the United States, from elected officials to the common citizen. Works Cited http://fpc.state.gov/documents/organization/6216.pdf Remy, Richard. United States Government Democracy In Action. 8787 Orion Place, Columbus, OH. Glencoe/McGraw-Hill. 2002. Print http://www.mentalfloss.com/blogs/archives/21442 http://jpart.oxfordjournals.org/content/7/3/461.abstract http://voices.yahoo.com/what-does-board-education-do-5772712.html http://www.ustaxcourt.gov/about.htm http://voices.yahoo.com/what-does-board-education-do-5772712.html http://www.watson.org/~lisa/blackhistory/early-civilrights/brown.html http://crime.about.com/od/police/a/miranda_rights.htm

Dreams, Views and Teachings of Great People Essay

History is made up of significant events, which shape our future and exceptional leaders who influence our destiny. Leaders such as Martin Luther Kink Jr., Mahatma Gandhi, and even various prophets. Their contributions to our history place them in this unique position. Each of them has their own stories, dreams, views, beliefs and goals in life; and yet they are also similar in a vast amount of ways. My objective here is to compare and contrast these leaders as well as discussing the connection to modern day prophets if any. In order for Mahatma Gandhi to reach his ultimate goal, he had to prove worthy of its rewards. All that Gandhi wanted is for people to begin to respect his ideas and see that his belief truly was just. Gandhi spoke of non-violent resistance as a method to help the opposing side see how they were committing sins. Gandhi used inspirational words to encourage his people. He was motivated to begin fighting for Indian rights after being humiliated, and then he had faith that he could help India achieve independence. He knew that if Indians remained nonviolent and forgave the enemies, they would someday be rewarded. To show his responsibility and commitment to the fight Gandhi was subject to fasting, abstinence or the use of non-violence as a political tool. Gandhi led many campaigns, organized strikes, and stayed true to him self just to convey a message to the people. Gandhi claimed to be no more that an average man with less than average ability. He did not want any special advantage for what he did. He believed that any man or women could achieve what he had, if he or she would make the same effort and grow the same hope and faith. Martin Luther King Jr. took the lessons taught by Gandhi to the oppressed of India, and applied them to the oppression of the blacks in America. He also used words of wisdom to encourage his fellow African Americans, to see how deserving they are of equal treatment. King adopted Gandhi’s method of non-violence, realizing this is the path to freedom. His tactics of protest involved non-violent passive resistance to racial injustice. King was merely  a role model whose mission in life was to serve others. His wisdom, words, commitment, deeds, and dreams for a new shine of life made others full of hope. His visions and goals were simple, yet breathtaking. Some major similarities between the two are that they both speak of G-d in a personal way; they speak of Him as the truth. They both teach others by their own examples, and they both take an active part in politics. Most importantly they both taught us to open our eyes to the truth. This just shows you that some of the greatest people started out as nothing and developed/changed into leaders of the world. Although their efforts have brought about tremendous progress, their work is no way complete. My reason for this is that we have still not yet achieved equality among people of all races. Yes, we all ride in the same bus, but equality is still a major issue. I think just to connect this to Tanach and Jewish Law, a great way to do something is to get involved in the community and get people thinking about the issues, because if racism and equality aren’t even on our minds how can we do anything about them? Even by just thinking about this will make their dreams a reality. What is a prophet? Based on Tanach class and the movie, we learn that it’s a person whose message is always relevant; and they addressed modern situations and current issues. Prophets loved their nation; they were fearless of most things; and they were students of history. Also they were men of prayer, and had personal relationship with political and religious leaders of their day. The more specific things they did are pass on the message of G-d, inform people of wrong doings and set them on the right path, etc. Taking a look at Amos, he was bold and fearless when called to deal with evils of the day. He was known for his sense of justice and pride. Today I think his message would be that people should love and treat all as equal status. Now if we compare this general definition of a prophet to MLK Jr. and Gandhi, then yes I do think they fit the role of prophets. Still I don’t know if they would be considered modern day prophets. Simply because I don’t have a true idea of what I believe about modern day prophets. But it is safe to say that they were the heroes of our generation. We just have to hope they know it!

Modern times Essay

Janie Crawford, a free spirited individual, is the main character in the book â€Å"Their Eye’s Were Watching God† which was written by Zora Neale Hurston. It should also be noted that Hurston was an anthropologist because of the book’s historically accurate perception of the expectations black women lived up to during that time. The story unfolds around Janie’s life and how she fought against the male oppression she endured in her two marriages all the while trying to define herself as her own person. This oppression she endured with her marriages shows the influences and ideas that men had over women during that time period. If someone was to look at this novel in the perspective of an anthropologist you would have to say that it is a fictional novel with historical merit of how life was for women in the South during the 1920’s. The story scenes centers on a town and its citizens that was created as a black community. Not only was there oppression but also exploitation that Janie had to endure. In her first marriage to Killicks this was shown when he intended to put his wife in the field working the plows. Janie is powerless and without free will. â€Å"Ain’t got no particular place. It’s wherever† (31), Killicks claims. Killicks always was able to shut her up when he felt she was trying to assert herself. A good example was when he used derogatory threats against her family when she tried to talk about their marriage while shoveling manure. Then when the scorn wasn’t enough to keep her quiet the threat of physical violence began to be used. â€Å"Don’t you change too many words wid me dis mawnin’, Janie, do Ah’ll take and change ends wid yuh†¦Ah’ll take holt uh dat ax and come in dere and kill yuh! † (31). Joe Starks, her second husband, also exploited Janie by working her in his store. He seemed to silence her voice all too often. There were many times he would point out that she was just a trophy wife of someone in authority. Janie seems to be bothered by the high stool that Joe insists she sit on and when I first read that part I envisioned a child being punished. For this marriage silence is golden, on the part of the wife. The first time Joe quieted her, Janie said it left her feeling cold. When he refused to allow her to speak at his election for mayor she felt that it took, â€Å"the bloom off of things†. At the elections Tony Taylor wanted Janie to speak, â€Å"uh few words uh encouragement from Mrs. Mayor Starks,† that is when Joe takes the floor and says, â€Å"mah wife don’t know nothin’ ‘bout no speech makin’. Ah never married her for nothin’ lak dat. She’s un woman and her place is in de home† (42). A belief that held true for sometime even in today’s world. It was interesting that Stark used verbal cues to make Janie shut up and be obedience using her looks or intelligence as tools for his oppression. If you were to ask any battered woman today they too would say how insults and put downs helped in breaking their self esteem in order for their oppressor to gain control. In Janie’s first marriage violence was always just a threat; in her marriage to Stark it became real. Stark beat her over a poorly cooked dinner once (68) and for insulting his sexual abilities he struck â€Å"Janie with all his might† driving â€Å"her from the store† (77). Killicks on his last day with Janie threatens to kill her, Stark when bedridden and helpless wishes â€Å"thunder and lightnin’ would kill her! † (83). Violence goes hand and hand with oppression and exploitation. The threat of violence physical or verbal has consequences that follow the victim throughout their lives. Janie was basically just property in the eyes of her men. To do whatever their bidding and was often thought of as no better than a mule. There was one part of the book where it talked of a man that did not like to beat his wife because he felt it was just like stepping on baby chicks. He used empathy instead of moral rights as to why men shouldn’t beat their women. Are women thought of as just baby chicks or mules? The answer is yes and still can be applied in modern times.

The Pirate Hunters

The Pirate Hunters During the Golden Age of Piracy, thousands of pirates plagued the seas from the Caribbean to India. These desperate men sailed under ruthless captains like Edward Blackbeard Teach, Calico Jack Rackham and Black Bart Roberts, attacking and pillaging any merchantman unfortunate enough to cross their path. They did not enjoy complete freedom, however: the authorities were determined to stamp out piracy in any way they could. One of the methods was the employment of pirate hunters, men and ships specifically chartered to hunt pirates down and bring them to justice. The Pirates Pirates were seamen who had tired of the harsh conditions on board naval and merchants vessels. The conditions on those ships were truly inhuman, and piracy, which was more egalitarian, appealed to them greatly. On board a pirate ship, they could share more equally in the profits and they had the freedom to elect their own officers. Soon there were dozens of pirate vessels operating all over the globe and particularly in the Atlantic. By the early 1700s, piracy was a major problem, particularly for England, which controlled much of the Atlantic trade. Pirate vessels were swift and there were many places to hide, so the pirates operated with impunity. Towns like Port Royal and Nassau were essentially controlled by pirates, giving them the safe harbors and access to unscrupulous merchants they needed to sell off their ill-gotten loot. Bringing the Sea-Dogs to Heel The government of England was the first to seriously try to control the pirates. The pirates were operating out of bases in British Jamaica and the Bahamas and they victimized British ships as often as those of any other nation. The English tried different strategies to get rid of the pirates: the two that worked the best were pardons and pirate hunters. The pardons worked best for those men who feared the hangman’s noose or wanted to get out of the life, but the true die-hard pirates would only be brought in by force. Pardons In 1718, the English decided to lay down the law in Nassau. They sent a tough former privateer named Woodes Rogers to be Governor of Nassau and gave him clear orders to get rid of the pirates. The pirates, who essentially controlled Nassau, gave him a warm welcome: notorious pirate Charles Vane fired on the royal navy ships as they entered the harbor. Rogers was not intimidated and was determined to do his job. He had royal pardons for those who were willing to give up the life of piracy. Anyone who wished could sign a contract swearing to never again return to piracy and they would receive a full pardon. As the penalty for piracy was hanging, many pirates, including famous ones like Benjamin Hornigold, accepted the pardon. Some, like Vane, accepted the pardon but soon returned to piracy. The pardons took many pirates off the seas, but the biggest, baddest pirates would never willingly give up the life. Thats where the pirate hunters came in. Pirate Hunters and Privateers For as long as there have been pirates, there have been men hired to hunt them down. Sometimes, the men hired to catch the pirates were pirates themselves. This occasionally led to problems. In 1696, Captain William Kidd, a respected ships captain, was given a privateering commission to attack any French and/or pirate vessels he found. Under the terms of the contract, he could pretty much keep the spoils and enjoyed the protection of England. Many of his sailors were former pirates and not long into the voyage when pickings were scarce, they told Kidd that he had better come up with some plunder†¦or else. In 1698, he attacked and sacked the Queddah Merchant, a Moorish ship with an English captain. Allegedly the ship had French papers, which was good enough for Kidd and his men. However, his arguments did not fly in a British court and Kidd was eventually hanged for piracy. The Death of Blackbeard Edward Blackbeard Teach terrorized the Atlantic between the years of 1716-1718. In 1718, he supposedly retired, accepted a pardon and settled down in North Carolina. In reality, he was still a pirate and was in cahoots with the local governor, who offered him protection in exchange for part of his loot. The Governor of nearby Virginia chartered two warships, the Ranger and the Jane, to capture or kill the legendary pirate. On November 22, 1718, they cornered Blackbeard in Ocracoke Inlet. A fierce battle ensued, and Blackbeard was killed after taking five gunshot wounds and twenty cuts by sword or knife. His head was cut off and displayed: according to legend, his headless body swam around the ship three times before sinking. The End of Black Bart Bartholomew Black Bart Roberts was the greatest of the Golden Age pirates, taking hundreds of ships over a three-year career. He preferred a small fleet of two to four ships that could surround and intimidate his victims. In 1722, a large warship, the Swallow, was sent to get rid of Roberts. When Roberts first sighted the Swallow, he sent one of his ships, the Ranger, to take it: the Ranger  was overpowered, out of sight of Roberts. The Swallow later returned for Roberts, aboard his flagship the Royal Fortune. The ships began firing on one another, and Roberts was killed almost immediately. Without their captain, the other pirates lost heart quickly and surrendered. Eventually, 52 of Roberts men would be found guilty and hanged. The Last Journey of Calico Jack In November of 1720, the Governor of Jamaica got word that notorious pirate John Calico Jack Rackham was working the waters nearby. The governor outfitted a sloop for pirate hunting, named Jonathan Barnet captain and sent them off in pursuit. Barnet caught up with Rackham off of Negril Point. Rackham tried to run, but Barnet was able to corner him. The ships fought briefly: only three of Rackhams pirates put up much of a fight. Among them were the two famous female pirates, Anne Bonny, and Mary Read, who berated the men for their cowardice. Later, in jail, Bonny allegedly said to Rackham: If you had fought like a man, you need not have hanged like a dog. Rackham and his pirates were hanged, but Read and Bonny were spared because they were both pregnant. The Final Battle of Stede Bonnet Stede the Gentleman Pirate Bonnet wasnt really much of a pirate. He was a born landlubber who came from a wealthy family on Barbados. Some say he took up piracy because of a nagging wife. Even though Blackbeard himself showed him the ropes, Bonnet still showed an alarming tendency to attack ships he could not defeat. He might not have had the career of a good pirate, but no one can say he didnt go out like one. On September 27, 1718, Bonnet was cornered by pirate hunters in the Cape Fear inlet. Bonnet put up a furious fight: the Battle of Cape Fear River was one of the most pitched battles in the history of piracy. It was all for nothing: Bonnet and his crew were captured and hanged. Hunting Pirates Today In the eighteenth century, pirate hunters proved effective at hunting down the most notorious pirates and bringing them to justice. True pirates like Blackbeard and Black Bart Roberts would never have given up their lifestyle willingly. Times have changed, but pirate hunters still exist and still bring hard-core pirates to justice. Piracy has gone high-tech: pirates in speedboats wielding rocket launchers and machine guns attack massive freighters and tankers, looting the contents or holding the ship ransom to sell back to its owners. Modern piracy is a billion-dollar industry. But pirate hunters have gone high-tech as well, tracking their prey with modern surveillance equipment and satellites. Even though pirates have traded their swords and muskets for rocket launchers, they are no match for the modern naval warships which patrol the pirate-infested waters of the Horn of Africa, Malacca Strait and other lawless areas. Sources Cordingly, David. Under the Black Flag New York: Random House Trade Paperbacks, 1996 Defoe, Daniel. A General History of the Pyrates. Edited by Manuel Schonhorn. Mineola: Dover Publications, 1972/1999. Raffaele, Paul. The Pirate Hunters. Smithsonian.com.

Human resource management Essay Example | Topics and Well Written Essays - 2500 words

Human resource management - Essay Example Indeed, the situation has been like a crisis that has called for the implementation of a coercive leadership style. It was initially hoped that this hard line approach would yield the results that will get their employees back in line in order for them to be able to get thru the crisis. They are hoping that this style which has been said to be best suited to get the company out of situations like this will be the answer (Goleman, 2002). The following are the identification of the areas needed for improvement and the suggestions on how to go about the change for the betterment of the organization of HMS. Task 1: A re-calibration of leadership style Unfortunately, the coercive leadership style did not work. Indeed, this style is usually the one that is called upon during crisis situations and the company had hoped that this will be the answer for their problems. The increased control that the leaders have in this form usually helps in getting the job done. Through the coercive leadersh ip style, it is easy to give direction and even to demand the workers to conform to the standards of performance in order to get to their objective. However, prolonging the use of this style can have adverse effects on the employees (Goleman, 2002). Hence, it would be important for the company to change their leadership style since this has already come to the point wherein the employees are not anymore motivated by the spurs being driven into them but are in fact demoralized with the autocratic atmosphere that has been brought about by the coercive leadership style. It would then be beneficial to address the problem by having discussions with the employees in order to come to an understanding on how to go about the firm’s operations. Task 2: Adjusting strategic positions For many years now, there have been two important developments in the way human resources are managed. One is the strategic human resource management and the other is international human resource management. Indeed, there have been calls for human resources management to become more strategic in order to provide the necessary support to the attainment of a company’s goals and objectives. Also, the increasing impact of globalization coupled with unprecedented advancements in communications capability through technological innovations has brought forward the need for human resources management to take on a more international point of view (Schuler and Jackson, 2005). As mentioned, the utilization of coercive leadership has failed to yield the desired results of HMS. It is therefore suggested that this approach be changed into something that will be able to take into consideration the employees and not merely center on the perceptions of the top management on how to move the company forward and out of the crisis. As such, there is the pressing need to innovate the way the employees are handled in order to increase their participation and also their morale so that there will be a re duction in the problems emanating from a mismanaged human resources. Indeed, like all the other resources, the employees must be managed carefully but unlike supplies and machineries, these people have emotions and when push comes to shove will have the tendency to push back. Clearly, there ought to be a strategic approach to handling these resources especially since these employees are critical enablers for the strategy to

Delegation of Tasks Essay Example | Topics and Well Written Essays - 1000 words

Delegation of Tasks - Essay Example This will not only decrease the workload on a particular individual, but also help develop decision-making abilities and a more responsible outlook, amongst one's team of subordinates. Delegating workloads is a prime authority that comes with position. When one delegates a particular task, one needs to keep in mind, the capacity of your subordinate who would be delegating the task assigned by you. Analysing whether or not he is capable of doing justice to the piece of work, will help avoid workload mismanagement. In addition to this, a clear line of communication must prevail, since your subordinates need to comprehend what exactly you expect out of them and how the particular task needs to be handled. A combination of capability and communication transforms delegation of work into an easy task. Here is an analysis on what could be the varied criteria, requisites and guidelines one has to keep in mind, before delegating tasks: It is but obvious that one needs to share control over the tasks delegated, with the subordinate assigned to perform the tasks. One may feel insecure about one's authority getting diluted or worried if the task delegated will be completed as perfectly as one would deal with it. In such cases, one needs to ensure that one spells out each and every step one would adopt, in completing the task, to one's subordinate. This way, they would utilise the same knowledge in future tasks. You can still retain your hold by supervising their work processes at regular stages. Catering Information: Delegation translates into meaning that one trusts one's subordinate to make effective usage of his decision-making abilities. It signifies that their decision- making abilities must be of a superior quality and therefore, access to information is the key here. Only factual, error-free and clear information can aid rightful decision-making. This information can be in the form of interpersonal exchanges, company information or even information obtained from the computer and the web. This way, communication is not hurdled and tasks are carried out with equal managerial expertise. Pragmatic Approach: As an employee occupying an authoritative position, one needs to realise that not all employees at varied levels have the same level of knowledge or for that matter, the technical know-how. You need to explain how exactly a particular procedure needs to be followed, along with the detailed explanation of the steps. This way, there will be no miscommunication or miscomprehension. Therefore, making allowance for those with lack of knowledge about your own specialisations or work processes is integral to raise the confidence levels of those involved with carrying out your delegations. Involvement: As the delegating authority, one tends to get too involved with the project you delegate and thus, appear readily